Bolney Estate, Best of England

Case Study: Launching English Vineyard Tours

PR Campaign Case Study: Launching English Vineyards for Best of England and the English Vineyard Company

Launching English Vineyard Tours
Launching English Vineyard Tours

Task

Create a PR Campaign to launch new English Vineyard Tours from Best of England and the English Vineyard Company to a domestic audience, increasing awareness of English wine and simplifying the way UK inbound tourists experience the English wine making.

 

Process

We worked with traditional and digital media to develop awareness through editorial campaigns and organised experience days for press in Sussex and Kent.

 

The total number of impressions / circulation between January – May 2017 across print, online and social exceeded 15.2 Million and continues to grow.

Best of England saw a spike of 250% in customer enquiries and a 400% increase in web traffic to that specific section.

 

What the client thought…

“Peel+Williams were instrumental in helping Best of England and The English Vineyard Company hit its ambitious goals and the awareness they generated around the new vineyard tours and our brand was remarkable.”

Simon Ridgwell, Creative Director: Best of England

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