Quinta do Lago’s leading luxury villa resort appoints Peel and Williams as their PR and Comms partner.
June 2017/…Peel+Williams has been appointed to handle the UK public relations for Four Seasons Fairways, marking the first time that Quinta do Lago’s leading villa resort has engaged with UK media, following a two-way pitch. P+W’s brief incorporates developing a cohesive communications campaign for the UK & Ireland across both traditional & digital channels. A social media and influencer engagement programme will also be developed with support from Dengun, Four Seasons Fairways’ web agency based in Faro.
Nestled in the heart of Quinta do Lago, Algarve’s most prestigious development, Four Seasons Fairways is home to 132 imaginatively designed, luxury villas blending the finest traditions of Portuguese architecture with beautiful landscaped gardens and vista rich terraces, each boasting a swimming pool or outdoor Jacuzzi and self-contained BBQ station. Four Seasons Fairways recently started upgrading their accommodation with 32 of the villas having undergone complete refurbishment in recent months – this process will continue until the full complement have been upgraded. 2018 will also see Four Seasons Fairways completely re-develop their central Clubhouse area and guest facilities with an extensive €2M renovation programme. This will include the reception, restaurant and bar area, outdoor & indoor pools, Spa and gym as well as launching brand new kids club facilities.
The account will be handled by Kathryn Peel & Jonathan Williams who together launched Peel+Williams in 2017. Kathryn commented, “we are thrilled to be given the opportunity to build awareness of the Four Seasons Fairways brand in the UK & Irish markets – Quinta do Lago is an exquisite year-round destination and just 3hrs flight from London. The team were very clear about their goals and we’re excited about developing awareness in the consumer marketplace, exploring new ways of reaching out to their key target markets through some fun and creative traditional and digital campaigns and ultimately drive and increase business throughout what will be a key couple of years for the property.”
Four Seasons Fairways Chairman Chris Gordon added “Four Seasons Fairways is entering an exciting era as we finally near the start of our long awaited and extensive renovations. The UK & Ireland are two of our biggest and most important markets and we’re excited about Peel+Williams coming on board to support our business, to help raise awareness, maintain and further develop our image and reputation. P+W delivered on all areas of our brief and have pulled together some truly exciting campaigns and partnership ideas which are already being put into action. They’ve devised a solid communications plan as well as providing the drive, ambition and enthusiasm we also wanted to find in a partner agency.”
For more information, visit www.fourseasonsfairways.com