Set the challenge of increasing awareness of our the Four Seasons Fairways brand and to deliver increased bookings for the winter months we created WinterGrill https://www.fourseasonsfairways.com/en/winter-grill/ with the Fabulous Baker Brothers, Tom and Henry Herbert.
Five online BBQ tutorials were filmed in the resort along with lifestyle content and in-villa recipe cards and promoted via a multi-channel PR and content marketing strategy reaching over 1 million impressions.
– over 23,000 Likes
– over 1,000 Comments
– over 1,050,000 Digital Impressions
– Total reach of over 240,000 Individual people
– 1.4 million editorial circulation