CASE STUDY: WinterGrill

Set the challenge of increasing awareness of our the Four Seasons Fairways brand and to deliver increased bookings for the winter months we created WinterGrill https://www.fourseasonsfairways.com/en/winter-grill/ with the Fabulous Baker Brothers, Tom and Henry Herbert.

Five online BBQ tutorials were filmed in the resort along with lifestyle content and in-villa recipe cards and promoted via a multi-channel PR and content marketing strategy reaching over 1 million impressions.

–          over 23,000 Likes

–          over 1,000 Comments

–          over 1,050,000 Digital Impressions

–          Total reach of over 240,000 Individual people

–          1.4 million editorial circulation



 

Partners: Flavour Productions | Dengun